I learned about Sysomos for the first time a couple of weeks ago and I did not know what it was. When I got to work with it, I understood how useful of a tool it could be for multiple applications. Sysomos is a social media analytics company that offers social media monitoring products that give corporations, marketers, public relations agencies, and advertisers the insight needed to make smart and strategic business decisions.
I got a chance to work with Sysomos for a project and I realized how easy it is to find out information about companies. I only used for a short time and I did not do too many things. I was researching the company Classic Slice Pizza in Milwaukee, WI. I got different search results depending on what I typed into the search. I finally realized that if I put “Classic Slice Pizza” in parenthesis I would get the correct results. For this particular company they did not have a lot of results or mentions on social media. I tried playing with some other companies too and it is amazing what they can find out.
Marketwire.com wrote an article about Sysomos last Thursday, November 15th. They wrote about their 20 Social Media Resolutions for 2013. This article talks about how important it is to use a monitoring company to track your social media mentions. They say that organizations that do not embrace and properly leverage social media will be eclipsed by those that do. Sysomos developed a social media resolution list to give companies the guidelines to become a social enterprise. These resolutions will help to increase brand recognition, make easier sales, and create more satisfied costumers.
Marketwire only gives five of the 20 resolutions in this article but they have a link to download a free copy of Sysomos’ full list of resolutions.
Their first resolution is that every business should determine what defines its own social media success. This includes social listening and setting specific, concrete and measurable goals. Resolution number two is that organizations should not try to be all things to all people. They should focus their social media efforts to the social channels that attract the demographic profiles of their target audience. Resolution number three is to monitor social media most often during an active marketing campaign. This will help your company to see people’s conversations and to find out what is working and what is not. This will help to strategies and achieve better results right away. The fourth resolution is to be consistent with fans. There is so much traffic on Facebook and Twitter and so many people have accounts that they never use, these people can be seen as inactive or fake. It is important to audit your fans regularly. The fifth and last resolution in this article is that if you are not in social media, you need to get on social media. A company that is not on social media runs the risk of losing their customers. If is important to be responsive, visible, and impactful.
I really liked this article and Sysomos in general because it does so much for social media and social businesses. It is an interesting site and it can make a positive impact on a company’s view of their social presence.