Upon reading through some news articles, I came across one titled, “LinkedIn CEO: We’re Not Like Other Social Networks.” I read further to better understand what they were talking about.
LinkedIn is a business oriented social networking site similar to Facebook and Twitter. It was launched in 2003 and it mainly used by professionals and for professionals to better network themselves and their businesses. It has over 90 million users and is fast becoming a central marketing and networking tool for all businesses.
CNBC’s article, written in August 2012 by Javier David, is about how LinkedIn is totally unique and how they offer things that no other social media site offers. The two main points that set LinkedIn apart from others is their business model and their global reach.
Since the economy has been so troubled lately, LinkedIn’s CEO found that individuals and businesses were going to LinkedIn for help. The company’s global reach and focus on professional networking help businesses and individuals influence their networks to find work.
They seem to be doing everything right. The offer a similar community and sense of communications that other social media sites offer like Facebook and Twitter, but they have a business aspect that no other site has. The focus on finding people jobs and getting people connected.
LinkedIn is up to more than 175 million members and all of those members are connected to other people. That is a fraction of Facebook’s 1 billion users but LinkedIn’s emphasis on professional networking sets it apart.
I have always been interested in LinkedIn and I have had a LinkedIn since my senior year of high school. I was working for my mom and she asked me to set one up for her and I did the same for myself. I dug in deeper to see what it was all about. It has helped me stay connected to past employers and colleagues and I have been able to find companies on LinkedIn that I am interested to working for in the future. It is a great site and the professional aspect helps businesses to get a feeling for social media with out having to deal with all of the personal things that other sites offer.